The internet has become a huge part of today’s society and allows businesses and organizations many opportunities for growth. Because people spend most of their internet time on social media sites, a good way to boost your company is through optimal social media profiles. Gaining popularity on social media sites, however, is not as simple as it sounds. You can’t just create a profile and add a few basic posts here and there and hope people will follow your page. To create the perfect social media page to promote your business or organization, you need a little bit of psychological appeal.
Here are some tips to help you optimize your social media profiles:
1. Chose an optimal profile photo and cover photo
So what exactly does optimal mean? Well according to Dictionary.com, optimal is a form of optimum which meansTo break that down a little bit, the ideal pictures will be professional looking, give insight on what you do/what your product is, and be able to catch people’s attention when scrolling through newsfeeds.
2. Fill out bio/about section
Mention things like your profession, what the goals of your page are, and your location and make sure to add a link to your website. This is very important because a clear and informative bio will attract not only more followers but also the right followers.
3. Follow People
You may be thinking “how does following people get me more followers?” It is quite simple, actually. When you start to lurk around online users’ profiles, you begin to create a network for your page. Follow pages that are similar or relevant to yours or people that are influential to your target audience. Once you begin to incorporate yourself into certain networks, your target audience is more likely to see your profile and thus, you begin to create your own network.
4. Create posts that will draw in viewers and maximize engagements
Good posts start with effective headlines. Headlines should be intriguing, catchy, and clear due to the fact that it is the first thing a person will see about the post. The best posts will empower, entertain, or educate your audience, so make sure you have important information and not just a bunch of random irrelevant information. The post itself should never be just plain text; instead it should have images and videos embedded within the text to keep the audience interested. Ask questions in your posts and create posts that open up opportunities for discussion so that your followers can engage with your page more and bring in more people. You should also take advantage of hastags by adding relevant tags so that your posts will show up when a potential follower uses those tagged words in a search engine.
5. Post during peak hours of social media activity
All groups of followers will have hours in which activity is at it’s peak. Most posts will have a pretty short life, so make sure you are keeping track of your audience’s peak hours to obtain more views, likes, and shares. Here is a good infograph that tells you Facebook, Twitter, LinkedIn, Pinterest, and Instagram peak hours.
6. Be real
As humans, we crave the affection of other humans, so the best way to make people want to follow you is to let them know that you are a real person. Reply to messages and comments quickly and frequently and avoid using language that comes off as robotic. Make sure you give your followers a little piece of you by keeping your posts personable and relatable by adding humor and sharing things you find interesting from other pages.
7. Have fun!
Don’t be afraid to try new things and experiment with different techniques to gain followers. Social media is all about being part of an online community so go ahead and dive right in and let your network grow!
Check out these articles for more tips on optimizing your social media profile:
- Some Tips for Twitter
- 30 Things to do on Facebook to Skyrocket your Business in the New Year
- How to Use Instagram to Promote your Products